Against the backdrop of homogeneous mass tourism, reverse tourism, as a trend where tourists avoid popular destinations and pursue niche experiences, is reshaping the paradigm of rural tourism development. This paper systematically analyzes the connotation, framework, and feasibility of reverse tourism using comparative analysis, model derivation, and practical verification. The study reveals that reverse tourism is characterized by three key dimensions: reflection on the essence of tourism, aberration in tourist behavior, and distinction in tourist experience, forming a dynamic cycle mechanism of “willingness-behavior-experience”. Additionally, centering on tourists is crucial for constructing the analytical framework, classifying visitors based on their travel participation history, and creating a role transition matrix, which helps uncover the endogenous driving forces of tourist behavior. Furthermore, evolving tourist demands, improvements in rural public services, and the successful replication of “small yet beautiful” models have created favorable conditions for implementing reverse tourism in rural areas. Finally, the virtuous cycle of “protection-development-benefit” formed by supply-demand coupling provides a systematic solution for rural revitalization that balances ecology, culture, and economy. This paper systematically expounds the theoretical logic, mechanism, and practical path of reverse tourism as a new paradigm for rural tourism transformation, offering research conclusions with both theoretical innovation and practical guidance for promoting rural sustainable development.
This study uses a qualitative, descriptive, and phenomenological approach to understand the adaptation of flood-prone village communities in Southeast Sulawesi through social, economic, and environmental capacity analysis based on the Building Village Index. The results of the study show that socio-ecological resilience is formed through solidarity synergy, social capital bonding-bridging-linking, and adaptive local institutional mechanisms. Mechanical solidarity, mutual cooperation, and reconstruction of ecological norms encourage the formation of collective actions that strengthen responses to recurrent floods. Main Findings: Community resilience in flood-prone villages emerges through solidarity, social capital, and adaptive institutions reinforcing collective ecological action. The C-BS-ERCM confirms that resilience develops iteratively through risk identification, coordination, learning, and sustainable village governance. Theoretically, this study enriches the study of resilience by combining the perspectives of Durkheim, Putnam, and Scott–North institutional theories into the Community-Based Social-Ecological Resilience Cycle Model (C-BS-ERCM), which is a community-based resilience cycle. In practical terms, these findings provide a direction for strengthening village adaptive governance through institutional collaboration, social capacity building, and integration of local values in sustainable flood mitigation and adaptation strategies.
