Issue 3, Volume 3 – 5 articles

Open Access

Article

23 April 2025

Socio-Economic and Environmental Impacts of Jamrani Irrigation Dam Project, Kumaon Himalaya, India

This paper examines the economic and environmental impacts of the proposed Jamrani Irrigation Dam Project on the upstream and downstream areas. This study is primarily empirical, and a case study of six villages was conducted. A total of 415 households are being affected—fully and partially, due to the construction of the dam, out of which 122 heads of households were interviewed. A structured questionnaire was constructed, and the heads of households were asked about the socio-economic and environmental impacts of the proposed dam project. Furthermore, a detailed perception study of these households was conducted. Secondary data related to the size of the dam project, various land uses being affected by the dam, its socio-economic and environmental impact, and the most beneficial sectors were collected from the irrigation department, Government of Uttarakhand’s report 2020. In addition, socio-economic data from 415 households were collected from the same source. This study reveals that the dam project will have many favourable economic impacts in terms of supplying ample water for drinking and irrigation, electricity generation, development of infrastructural facilities and tourism, and the Gaula River flood control. On the other hand, the dam project will lead to land degradation, depletion of faunal and floral resources, soil erosion, and finally, the rehabilitation of the affected people. This study suggests that the proper use of technology and a suitable rehabilitation policy will make the project successful.

Rural Reg. Dev.
2025,
3
(3), 10007; 
Open Access

Article

08 May 2025

Vulnerability Assessment of Food Crop Production and Climate Change: Implication for Agricultural Productivity and Development in Nigeria

Climate change poses significant challenges to agriculture, particularly in developing nations like Nigeria, where the sector is highly dependent on vulnerable rain-fed farming systems. Extreme weather events such as prolonged droughts, erratic rainfall, flooding, and rising temperatures threaten agricultural productivity, food security, and rural livelihoods. This study examines the vulnerability of food crops to climate change, focusing on smallholder farmers’ perceptions and adaptation strategies. Using a multistage sampling technique, data were collected from 480 smallholder farmers across selected agro-ecological zones in Nigeria. The study employed descriptive statistics and a crop vulnerability scale to assess the susceptibility of key food crops—maize, cassava, sorghum, rice, millet, soybean, and yam—to climate extremes. Findings reveal that drought is the most critical climate-induced stressor affecting food crops, with maize and cassava exhibiting the highest vulnerability indices. Flooding also presents a substantial risk, particularly to maize, while temperature fluctuations have relatively less severe immediate impacts. The study highlights the importance of climate information dissemination, cooperative memberships, and extension services in enhancing farmers’ resilience. However, limited access to climate information remains a significant barrier to adaptation. Given the observed variability in crop vulnerability, it is recommended to implement targeted climate adaptation strategies such as drought-resistant crop varieties, improved drainage systems, and early warning mechanisms. This study underscores the urgent need for climate-smart agricultural policies and resilience-building measures to safeguard food production and rural livelihoods in Nigeria amid escalating climate change threats.

Open Access

Article

14 May 2025

The Digital Generation: Branding and Consumer Behavior in Tech Adoption

This research investigates how different branding aspects influence Generation Z’s intention to purchase newly launched technological products designed for the agricultural sector. Given Gen Z’s strong digital engagement and preference for authenticity, sustainability, and innovation, branding plays a pivotal role in shaping their buying decisions. The study aims to assess the impact of key branding elements—such as brand experience, knowledge, image, trust, and loyalty—on the purchase intention of newly launched technological products with applications in agriculture management and informatics. As agricultural practices increasingly integrate smart farming technologies, data-driven decision-making, and precision agriculture, branding becomes crucial in ensuring the adoption of these innovations. Agricultural informatics—encompassing IoT-based monitoring systems, AI-driven analytics, and automated farm management solutions—relies on user trust and engagement for successful market penetration. Gen Z, a tech-savvy and socially conscious demographic, is particularly responsive to brands that emphasize efficiency, sustainability, and transparency in agricultural innovations. A quantitative research approach was adopted, utilizing a structured questionnaire administered to 302 Generation Z participants. Statistical analyses, including correlation and multiple regression, were conducted to examine the relationships between branding factors and purchasing behavior. The results indicate that online brand experience, brand knowledge, and brand image are the most significant predictors of purchase intention, highlighting the critical role of digital interactions, educational branding, and the perceived value of technology in optimizing agricultural processes. Although brand trust and loyalty influence consumer behavior, their impact is less significant than that of experience and knowledge. Although brand awareness and engagement correlate with purchase intention, they do not independently drive purchasing decisions. The study concludes that companies should prioritize enhancing digital brand experiences, providing transparent information, and reinforcing brand imagery to drive product adoption among Generation Z, particularly in the agricultural sector. As this generation continues to shape market trends, agricultural informatics, and smart farming technologies, businesses must craft branding strategies that align with Gen Z’s digital habits, values, and expectations. Future research should explore the long-term impact of branding on agricultural technology adoption and investigate the role of emerging technologies such as blockchain, AI, and big data in strengthening brand engagement and loyalty within the agricultural sector.

Open Access

Article

02 July 2025

An Assessment of the Impact of Temporary Migration on Household Adaptive Capacity to Climate Variability (e.g., Drought) in Rural India

A policy choice between migration prevention and migration support during climate variability needs to be properly backed by empirical evidence. The paper was to assess the effects of temporary migration on household adaptive capacity to climate variability (e.g., drought) in rural India. The analysis was performed by applying the propensity score matching method to the India Human Development Survey, 2011–12 data, and the India Meteorological Department’s gridded binary files. The household adaptive capacity to climate variability was measured in terms of three variables: monthly per capita consumption expenditure, livelihood diversity and the share of non-agricultural income. The study found that temporary migration had no statistically significant effect on household expenditure levels. The effect of temporary migration on livelihood diversity was found to be positive at 10% level of significance. The results suggest that temporary migration has significantly contributed to increasing the share of non-agricultural income. Results were similar even after removing the households with long-term migrant members from both treated and control groups. A disaggregated analysis across the different expenditure quintiles and social groups highlighted that the improved benefits of temporary migration, especially in terms of the share of non-agricultural income, were concentrated in certain groups only. The above results suggest that temporary migration may contribute to the development of household adaptive capacity in the face of climate variability (e.g., drought) not through the channel of utility maximization, but rather as a risk diversification strategy.

Rural Reg. Dev.
2025,
3
(3), 10010; 
Open Access

Article

11 July 2025

Water Resource Potential in the Indian Central Himalaya: A Study on Its Conservation through Traditional Practices

The Himalayan region, known as the water tower of the Asian continent, boasts plenty of water. However, it faces acute water scarcity, particularly during the dry months from February to June. Traditional water sources were once the primary source of water in rural areas, but many have dried up, and some have vanished entirely. This paper examines potential of water resource and its conservation through traditional water practices in the Indian Central Himalaya. The study employs mainly a qualitative approach, collecting data from both primary and secondary sources. Primary data were gathered from 34 natural springs, including Naula, Dhara, streams/rivulets, Guls, and Khal-Chals, through a case study of 10 villages in the Pindar Valley. Furthermore, the characteristics and uses of these natural springs were illustrated. A total of 120 heads of households were interviewed about the status of water and its future potential, addressing perceptions of water availability, usage patterns, and water scarcity. The perception of these heads of households on the impact of climate change was noted. The author studied toposheets of the Survey of India and described the major rivers of the 13 districts of Uttarakhand. Data were also collected from the review of literature and the state water resource department, Dehradun. The study revealed that rural areas face acute water scarcity due to the drying of natural water sources. The tap water supply is insufficient, and during the rainy season, these pipelines are often damaged by flash floods and landslides. Large-scale sedimentation in the source area of tap water further hinders the water supply. The study suggests that reviving traditional natural water sources will help sustain water availability and supply.

Rural Reg. Dev.
2025,
3
(3), 10011; 
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