Implicit Social Comparison: An Effective Approach to Promote Positive Attitudes Toward Aging Among Older Adults

ABSTRACT: Previous studies have consistently demonstrated that positive attitudes toward aging are associated with better psychological well-being and cognitive performance among older adults. Building upon these findings, the present study focused on memory improvement as a direct indicator of cognitive benefit derived from more positive self-perceptions of aging. Specifically, we examined whether an implicit social comparison manipulation could enhance older adults’ memory performance by altering their attitudes toward aging. A total of 161 community-dwelling older adults (M = 66.88 years) were randomly assigned to one of five conditions: Better-self (downward comparison), Worse-self (upward comparison), Equal-good, Equal-bad, and Control. In four experimental conditions, an adopted directed-thinking task was used to activate attitudes toward one’s own and peers’ aging in different combinations, implicitly triggering upward or downward social comparisons. Attitude toward own aging (ATOA), attitude toward peers’ aging (ATPA), self-superiority (ATOA–ATPA), and memory performance were assessed before and after the manipulation. Results showed that significant changes in self-superiority were found only under the two contrast conditions. Specifically, self-superiority increased in the Better-self group and decreased in the Worse-self group. Moreover, the Better-self group demonstrated greater memory gains than the Control and Worse-self groups. These findings suggest that implicit downward comparison can serve as an effective, non-defensive strategy to strengthen older adults’ self-perceptions of aging and to produce short-term improvements in memory. The study extends prior research on social comparison in old age by linking its psychological and cognitive effects within a single experimental framework.