Rural women often start enterprises in sectors that are vital for long-term rural sustainability, but these organizations run the risk of not being properly recognized by public rural development support systems. In this paper, we ask whether existing business support measures meet the needs of rural women entrepreneurs, and if not, what can be improved? Our data consists of recorded interviews with twenty women entrepreneurs from the rural regions of southern Sweden. We asked how they perceive the business support that is provided, used, and needed. We found a gendered mismatch between the forms of public support provided and the support needed by women entrepreneurs in rural areas. The analysis reveals that current business support initiatives often overlook social, cultural, and environmental innovations and enterprises that do not prioritise economic growth as their primary objective, despite their importance for rural viability and development. We argue for a shift towards valuing alternative growth models, broadening eligibility criteria, and simplifying access to funding. As key players in this context, public funds should support long-term sustainability. By embracing the proposed changes, the business support system can be better aligned with the realities of rural entrepreneurship, contributing more meaningfully to rural development and gender equality.
There is a growing awareness of the importance of higher education in Sweden to reduce social differences in society. There are also various mechanisms that individuals relate to that favour either the status quo or change based on an ideal of higher education. Individuals live in a geographical context with a number of ‘key actors’ who influence the perception of higher education with varying degrees of intensity. Paradoxically, despite several reforms to broaden recruitment, it can be seen that relative inequalities persist in terms of residents with higher education in Sweden, not least from a regional perspective. The purpose of this article is to shed light on geographical differences in the higher education level of the population over time from a Swedish perspective. The study shows that higher education has a geographical centre-periphery perspective, but not exclusively. There are thus additional influencing factors that in various ways relate to the social context in which the individual is located. We can conclude from our empirical data that the reforms implemented to broaden recruitment have not had the desired effect, especially for the group of men. We find it likely that what differentiates women and men is who their individual ‘key players’ are and how they interact. From an academic education perspective and as an intermediary of higher education, there is therefore a challenge to be able to identify who these “key players” are in order to be able to be an important actor in contributing to the desired broader recruitment that the government is striving to achieve.